The Project

This project explores brand and packaging design for a soda brand. The objective was to create a recognizable brand along with multiple packaging variations with consistency across all designs.

Research & Design Application

While researching existing soda brands, I took note of the simplicity of the logos and the ability to adjust the colors to match the flavor. I also enjoyed brands that had a pattern that changed with flavor as well. With this and my goal to create a celestial themed brand, I looked for a typeface to use as the base for the brand.