The Project

I have always been inspired by the creativity behind cosmetics packaging, when shopping for makeup I find myself inspecting the different brands and how they handle their package designs. This inspiration made me want to try it for myself. I decided to build a brand for a cosmetics company that had a fruit theme for their products.

Research and Process

I decided to try and design a typography heavy logo for this brand, I started with a sketch of what I envisioned for the logo. Once I was happy with it, I searched through many typefaces until I found one that I could use to recreate my sketch.