Mediterraneo Vista
The Problem
Mediterraneo Vista was a floating restaurant concept that needed a brand identity that reflected its authentic Italian cuisine, appealed to locals and tourist alive, and stood out in a competitive dining scene. I was tasked with building the identity from top to bottom, from logos and menus to the look and feel of the restaurant.
The Process
1. Understanding the Client
I started by reading the brief of the restaurant concept to get an idea of the overall environment and type of experience that would be expected.
Key brand traits:
- Waterfront dining
- Clean and elegant
- Embrace the Mediterranean Sea
This helped me form a base for the kind of brand that
I wanted to create.
2. Research & Exploration
I started with a mood board to build an overall idea of what this restaurant would look like. I used this to decide what kind of brand identity would fit it.
I searched for inspiration exploring:
- eclectic styles
- light color schemes
- colorful accents
- oceanic feel
From there, I began drafting logos and until I found ones that felt right.
3. System Development
Once the primary mark was selected, I expanded it into a complete identity system including:
- Logo variations
- Typography
- Defined color palette
- Iconography
Softwares: Illustrator, InDesign
