The Project

This project explores combining a product with an animal to create a fully fledged out brand. I chose to combine a donut shop with a panda bear, which became Pandough Doughnuts. My goal was to create a playful brand mark and apply it to packaging.

Research & Design Application

When conducting research on existing donut brands, I noticed a surprising lack of donut imagery in the logo marks, most brands I found were typography heavy. This solidified my plan to make a mark that could be the main imagery of the brand.