The Process 

1. Strategy First 

I began with ideation and quick sketches to get an idea of imagery that matched the type of brand that I wanted to create. 

Key brand traits: 

• Intentional Iconography 
• Clean and colorful 
• Combine elegance with fun 

This foundation guided every design decision. 

2. Research & Exploration 

After sketching out my initial ideas and thoughts,
I analyzed personal brands within my field to

understand common visual trends and opportunities

for differentiation. 

I searched for inspiration exploring: 

• Symbolic Iconography 
• Typography styles 
• Color psychology 
• Layout systems 

From there, I continue to sketch and develop 
multiple logo concepts before refining the strongest direction. 

3. System Development 

Once the primary mark was selected, I expanded it into a complete identity system including: 

• Logo variations  
• Typography  
• Defined color palette 

The goal was versatility and consistency across platforms.

Visual Language 

The identity emphasizes: 

• Clean spacing 
• Structured layouts 
• Use of iconography and patterns 

I knew I wanted to include celestial imagery in my brand as it has a special meaning and connection to me. The goal was to create an identifiable style that represented me while still allowing my work to shine in my portfolio. 

The Outcome 

The final result is a cohesive personal brand that aligns with my design philosophy and professional goals. 

It provides: 

• A strong, recognizable visual presence 
• Consistency across portfolio, resume, and digital platforms 
• A flexible system that can grow alongside my career 

Most importantly, it reflects how I approach design: strategically, thoughtfully, and with the intention of building exciting visuals.