Concept

All recipes are sourced from my grandmother. The visual direction centers on nostalgia, simplicity, and warmth.

Key elements:
• Hand-drawn illustrations
• Soft, homemade aesthetic
• Clean, approachable layouts

System Development

The cover illustration became the foundation of the visual system. To reinforce the homemade theme, I incorporated a gingham pattern — referencing picnic traditions and comfort baking. A layered cherry-and-floral motif adds personality and creates a recognizable brand element that carries throughout the book.

Illustrations

Typefaces

Color Scheme

Flipbook